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Complaints against social media are nothing new. Advertisers have been doing them for years and so have those who are concerned about privacy. They are motivated by different reasons, but in the end they all end up protesting its features and functionalities.
In the universe of criticism they are not alone. Facebook has been going through certain cyclical reputation crises and calls for boycotts. They were worrying – all reputation crises are – but they have not scared away the users of the social network, at least in a massive way.

Facebook has lost active users. This is what happened to younger users, who began to see it as something not very cool as their WhatsApp Number List parents and older relatives began to delve into the social network. As Facebook entered middle age, it lost youth, although it made up for it with another of its properties, Instagram. That was where the teenagers and young adults had taken refuge.

And, although if you asked them they would surely end up talking about privacy and fashionable terms, they were more or less happy. Users were a little fed up with advertising, but they were still there.



The problem now is that this satisfaction with the product and what can be done with it is causing problems. That is a serious problem for Facebook, because it could achieve what boycotts and investigative reporting did not: make its active users disappear.

The latest user satisfaction data is beginning to give worrying figures and they also do so on both Facebook and Instagram.

Internet users are increasingly dissatisfied with their user experience on both Facebook and Instagram. It's not a perception, it's a statistic. It was prepared by an analyst, Mark Mahaney, from the investment bank Evercore ISI (and if big companies fear anything else, it is Wall Street analysts and their effects on prices).

Facebook down, but Instagram too
According to the conclusions of their research, which is based on an American sample, 24% of Facebook users are “extremely dissatisfied” with the user experience on the platform. It is a worrying figure, because it is an extreme discontent, but also because the number of those who recognize that they are very satisfied with Facebook is only 27%.

Facebook has had a downward trend in user satisfaction for years, according to the historical data of these analysts, but it had had a certain positive moment in recent times. This drop is not good news.
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